Faculty of Economic Sciences

Course: HISTORY OF ECONOMIC THOGHT

ECTS: 5

Level: all

Semester: winter and summer

Lectures: 30 hours

Lecturer: Mariusz Maciejczak, Ph.D., www.maciejczak.pl

Description:

The history of economic thought deals with different thinkers and theories in the field of political economy and economics from the ancient world right up to the present day.

The purpose of the course is to give the audience an overview of the growth and development of the economic thought. Studying the history of economic theory is helpful for understanding of the modern economic problems and the logic of the evolution of Economy.

Program:

The various schools of thought or traditions will be analyzed in historical order.  The beginnings; Commercial Capitalism; the founders of Political Economy; the Classical School., Reaction; Revolution and Criticism of Classical School, the Transition, Modern Economics and the Concept of Marginalism; Inter-war-years and Keynesian Evolutions, Booms and Busts in the 20th century a Macroeconomic History of the World Economy till today including institutionalism, supply-side economics, Austrian economics, and post-Keynesion economics.

After finishing the course students will be able to:

-         understand logic of the evolution of the Economy;

-         understand different approaches to basic economic problems developed by analyzed thinkers

placed in the overall historical conditions;

-         find out lessons learned from analyzed thoughts for today economic problems

The course involves reading primary source material, making class presentations and writing a research paper. Class attendance is required at all sessions.

Literature:

-         Lionel Robbins, 1998: A History of Economic Thought. Princeton University Press

-         Alessandro Roncaglia, 2000: The Wealth of Ideas: A History of Economic Thought. Cambridge University Press

-         Warren J. Samuels, Jeff E. Biddle, John B. Davis, 2003: A Companion to the History of Economic Thought (Blackwell Companions to Contemporary Economics). Blackwell Publishing Ltd.

-         The Journal of the History of Economic Thought, http://journals.cambridge.org/action/displayJournal?jid=HET

-             The History Of Economic Thought websites, i.e.
http://homepage.newschool.edu/het//contents.htm,
http://www.efm.bris.ac.uk/het/index.htm

Faculty of Economic Sciences

Course: BUSINESS PROCESS MANAGEMENT

ECTS: 8

Level: all

Semester: winter and summer

Lectures: 30 hours

Lecturer: Mariusz Maciejczak, Ph.D., www.maciejczak.pl

Description:

In an effort to become leaner and improve responsiveness to the growing demand of customers, in a volatile economic time, organizations of the 21st century are putting more and more emphasis on process-centric approaches. They need to be agile in order to be successful and survive on the long term in a constantly changing business environment. They need to innovate on a daily basis. An effective Business Process Management (BPM) helps them to overcome that challenge and achieve high performance through agility and innovation. BPM is a systematic approach to improving an organization’s business processes. BPM activities seek to make business processes more effective, more efficient, and more capable of adapting to an ever-changing environment. BPM is a subset of infrastructure management, the administrative area of concern dealing with maintenance and optimization of an organization’s equipment and core operations. Today BPM is not a flash vogue. The management of the business process has become a constant key element of successful enterprise management. It aligns strategy with operations by enabling smart well informed decision and the fast execution of resulting actions. The resulting efficiency and value added are especially important to guide an enterprise in a global environment. In this course the framework, approaches, methods and software for achieving and maintaining business process excellence will be discussed using most relevant management theories, real live examples and case studies.

Business Process Management course is designed as a holistic management approach to achieve high performance through agility and innovation. The course discusses all aspects of business process lifecycle management: design, implementation, execution, monitoring and controlling as well as development of processes. It highlights aspects of agility, process innovation, value added development and process governance as key topics for the implementation of a successful process management approach. Course participants will learn how to approach business process initiatives in real organization and how to implement business process management in a company. They will have a clear understanding which approaches, methods and software tools can use. All participants will be expected to develop a project about a business process management initiative related to existing company.

Program:

1.      Functional vs. process – oriented management.

2.      How to define a business process?

3.      What types of business processes exist in an organization?

4.      What is Business Process Management (BPM)?

5.      BPM and other management concepts – how to generate the synergy?

6.      What has process management to do with innovation?

7.      How to use Business Process Management Lifecycle?

8.      How to identify processes and process architecture in a company?

9.      How to map processes in a company?

10.  How to implement processes in a company?

11.  How to manage processes in a company?

12.  How to control and develop processes in a company?

13.  BPM software in use – Adonis Community Edition http://www.adonis-community.com/.

14.  Lessons learned from practitioners – BPM success stories and traps.

Literature:

• Kirchmer, M., 2008: High Performance through Process Excellence – From Strategy to Operations. Springer, New York.
• Smith H., Fingar P., 2003: Business Process Management (BPM): The Third Wave. Meghan-Kiffer Press, Tampa, FL
• Madison D., 2006: Process Mapping, Process Improvement and Process Management. Paton Press, Ney York
• Burlton, R., 2001: Business Process management: Profiting from Process. Meghan-Kiffer Press, Tampa, FL
• BPMInstitute, 2004: BPMInstitute’s State of Business Process Management. An Executive White Paper. www.BPMInstitute.org
• Hammer, M., 2007: The Process Audit. Harvard Business Review, April, pp. 111-123.
• Harmon  P., 2004: Evaluating an Organization’s Business Process Maturity.  BPTrends, Vol. 2, No. 3, March 2004, pp. 1-11. http://www.bptrends.com/
• Rudden, J., 2007: Making the Case for BPM: A Benefits Checklist.  BPTrends, January 2007, pp. 1-8. http://www.bptrends.com/
• Wolf C. and Harmon P., 2006: The State of BPM: A BPTrends 2006 Report.  BPTrends, June 2006, pp. 1-54. http://www.bptrends.com/
• Curtis, B. and Alden J., 2006: BPM and Organizational Maturity. BPTrends, November 2006, pp. 1-5, http://www.bptrends.com/
• BPM links, i.e. http://www.muse.widener.edu/~yantonuc/courses/BPI600/bpilinks.html

Faculty of Economic Sciences

Course: TECHNOLOGY AND INNOVATION MANAGEMENT

ECTS: 6

Level: all

Semester: winter and summer

Lectures: 30 hours

Lecturer: Mariusz Maciejczak, Ph.D., www.maciejczak.pl

Description:

Technology and innovation management constitute a discipline of management that continues to gain importance, impact, and attention. As technology is a pervasive force in business and in society, management of technology helps to ensure that the development of new technology and its applications are aimed at useful purposes, and that the benefits of new technology outweigh the disruptions and difficulties that accompany innovation. While it is possible to specialize in technology management, this discipline also constitutes a set of skills that all managers should possess in the modern technology-intensive and technology-driven world of business.

The course is designed as a holistic management approach to achieve high performance through agility and innovation. Course participants will learn how to approach technology and innovation management  initiatives in real organization and how to implement the best practices in a company. They will have a clear understanding which approaches, methods and software tools can be use. All participants will be expected to develop a project about a technology and innovation management.

Program:

1.      Technological development.

2.      Innovation and technologies as management subjects.

3.      Importance of innovation and technology in economic development.

4.      Characteristics of technologies.

5.      Technology life cycle.

6.      Elements of technology management

7.      Technology assessment

8.      Characteristic of innovation.

9.      The process of managing innovation.

10.  Innovation life cycle.

11.  Management of Research and Development.

12.  The commercialization of innovation and technology.

13.  Intellectual property rights.

Literature:

• Braun E., 1998: Technology in Context: Technology Assessment for Managers (Routledge Studies in the Management of Technology and Innovation). Publisher: Routledge; 1 edition
• Burgelman R., Christensen C., Wheelwright S., 2003: Strategic Management of Technology and Innovation . McGraw-Hill/Irwin; 4 edition.
• Afuah A., 2002: Innovation Management: Strategies, Implementation, and Profits. Oxford University Press, USA; 2nd edition
• Scientific magazines and webpages about technology and  innovation management

Faculty of Economic Sciences

Course: EXCEL APPLICATIONS FOR CORPORATE FINANCE

ECTS: 5

Level: MSc

Semester: both

Lectures: lectures 10 h, computer laboratories 20 h

Lecturers: Maria Parlińska PhD, profesor SGGW; Katarzyna Banasiak Msc

maria_parlinska@sggw.pl katarzyna_banasiak@sggw.pl

Description:

The course provides practical knowledge of financial management of companies with special attention to financial markets, risk and returns, portfolio analysis and derivative markets. The course provides also some training in applying the Excel in solving the problems concerning corporate finance.

Assessment methods:

Computer laboratories: assignments and activity during teaching hours

Lectures: passed computer laboratories and final exam

Literature:

1.                  Ross, Westerfield, Jaffe&Jordan, Modern Financial Management, McGrow Hill.

2.                  Ross, Westerfiels&Jaffe, Corporate Finance, McGrow Hill/Irwin.

Faculty of Economic Sciences WULS-SGGW

Course: PRINCIPLES OF FINANCIAL ACCOUNTING

ECTS: 3

Level: BSc, MSc

Semester: winter/ summer

Lectures: 15

Lecturers: dr Anna Wasilewska, mgr Michał Soliwoda

Description:

The objective of the course is to develop students’ knowledge on principles of identifying and measuring assets and equity of the enterprise in accounting. During the course students will learn how to determine the effects of business activity and present qualitative characteristics and the structure of the financial statement.

Program:

1.      Essence and functions of contemporary financial accounting. Globalization of accounting – harmonization and standardization. Classification of economic events. T-account and accounting solutions.

2.      Assets and equity of enterprise.

3.      General principles of classification, valuation and  recording of fixed assets of enterprise.

4.      General principles of classification, valuation and recording of current assets of enterprise.

5.      Reporting of assets and equity of enterprise.

6.      Basic principles of classification, determining costs, revenues and profit/  loss of  the enterprise. Concept of measuring and variants of determining the financial result.

7.      Informative function and structure of profit and loss account.

8.      Cash flow statement.

9.      Interpretation of financial statements.

Literature:

Hoyle J.B., Skender C. J., Financial Accounting, Flat World Knowledge, 2010.

Source:

http://www.flatworldknowledge.com/pub/1.0/financial-accounting/405278#web-405278.

Ireland J., Principles of Accounting, University of London Press, London, 2010.

http://www.ntslibrary.com/PDF%20Books/Principles%20of%20Accounting.pdf

Additional information: assessment: 60% oral exam, 40% contribution to exercises (cases from  accounting practice: valuation, recording and accounting solutions).

Faculty of Economic Sciences

Course: BUSINESS STATISTICS WITH SPSS

ECTS: 5

Level: MSc

Semester: winter and summer

Lectures: 30 hours

Computer laboratory: 30 hours

Lecturer: Maria Parlińska PhD hab., Katarzyna Banasiak MSc

Description:

Teaching methods:

• Lectures: teacher will present and explain statistical methods, business problem sets will be worked out and discussed
• Classes: Students will focus on practical case studies (solving business problems, using various useful concepts and topics for decision making under uncertainties). In addition, students have to work in groups of two on assignments. The assignments involve analysis of data using SPSS. During computer practicals student will learn how to solve business problems by using SPSS.

Objectives of the course: The course provides practical knowledge of the use of statistical models and techniques in solving business problems. The course provides also some training in the use of SPSS.

Assessment methods:

Exercises: Assignments and activity during teaching hours

Lectures: Passed exercises and final exam

Recommended reading:

1.      Andy Field, Discovering statistics Using SPSS for Windows

2.      Bowers David, Statistics for Economics and Business

Program:

1.      Technological development.

2.      Innovation and technologies as management subjects.

3.      Importance of innovation and technology in economic development.

4.      Characteristics of technologies.

5.      Technology life cycle.

6.      Elements of technology management

7.      Technology assessment

8.      Characteristic of innovation.

9.      The process of managing innovation.

10.  Innovation life cycle.

11.  Management of Research and Development.

12.  The commercialization of innovation and technology.

13.  Intellectual property rights.

Literature:

3.      Andy Field, Discovering statistics Using SPSS for Windows

4.      Bowers David, Statistics for Economics and Business

Faculty of Economic Sciences

Course: CONSUMER BEHAVIOUR

ECTS: 6

Level: MSc

Semester: winter/summer

Lectures: 30 hours

Lecturers: dr hab. prof. Joanna Szwacka-Mokrzycka, Joanna Chudzian MSc, Magdalena Kraszewska MSc

Description:

The ultimate aim of marketing is satisfying needs and wants of consumers. Thus an expert in marketing must analyse consumer behaviour to understand how consumers choose and purchase goods and services to fulfil their needs and wants. Understanding consumer behaviour is not an easy task. Customers may say one thing, but act completely the opposite, when not knowing what are their real motivations. During this course, students will get acquainted with the up-to-date theories on consumer behaviour and will be encouraged to translate the theories to look practically on  aspects of consumer behaviour in the purchase decision process.

Before enrolling to this course, students should participate in general marketing course on basic level.

The specific seminars are planned on:

1.       Introduction into the subject

-        Interdisciplinary Character of Consumer Behaviour

-        Aims of Consumer Behaviour Research

-        Methods of Investigating Consumer Behaviour

-        Development of Consumer Behaviour as  Scientific Discipline

-        Model of Consumer Behaviour

2.       Purchase Decision Process

-        Theoretical Background in Purchase Decision Process

-        Different Phases of Purchase Decision Processes by Consumers:

-          Problem Recognition

-          Information Seeking

-          Evaluation of Alternatives

-          Purchase Decision

-          Post-purchase Behaviour

3.       At the Start of Purchase Decision Process I – Consumer Characteristics – (Determinants Influencing Consumer      Behaviour I)

-        Consumer Demographics

-          Age and Generational Cohorts

-          Gender – Understanding consumer Behaviour via Information Processing Styles, Sexual Identity

-          Social Grade

-          Family life cycle

-        Consumer Psychographics

-          Lifestyle

-          Personality Variables

-          Self-Image

4.       At the Start of Purchase Decision Process I – Consumer Characteristics – Culture and Subculture – (Determinants Influencing Consumer Behaviour II)

-        Culture

-          Culture and Meaning

-          Cultural Rituals

-          Values

-          Cultural Differences and Similarities

-        Subcultures

-          Ethnic Subcultures

-          Ethnicity and Ethnic Identity

-          Ethnicity and Acculturation

5.       Consumer Processes at the Problem Recognition Phase- Consumer Motives and Values (Determinants Influencing Consumer Behaviour III)

-         Needs and wants

-         Theories of motivations

-          Definition

-          Positive and Negative Motivation (Herzberg’s Theory of Motivation)

-          Internal and External motivation

-          Maslow’s hierarchy of needs

-         Consumer Values and how they relate to motives

6.       Consumer Processes at the Information Seeking Phase – (Determinants Influencing Consumer Behaviour IV)

-         Exposure

-         Attention

-         Perception (and Interpretation)

-          Perception Organisation

-          Selective Attention and Perception

-         Learning

-          Behavioural Learning

-          Cognitive Learning

7.       Consumer Processes at the Evaluation of Alternatives Stage – Attitudes and preferences (Determinants Influencing Consumer Behaviour V)

-         Attitudes

-          Structural Approach (3 components of attitude)

-          Attitude Models (The Theory of Reasoned Action, The Theory of Planned Behaviour)

-          Changing Attitudes and Behaviour

-          Attitude Reinforcement

-          Attitude segmentation

-         Preferences

8.       Consumer Processes Before Purchase Decision Phase – Risk Assessment (Determinants Influencing Consumer Behaviour VI)

-        Types of Risks perceived by Consumers

-        Determinants of Perceived Risks

-        Means of Decreasing Risk Perception

9.       Consumer Processes Before Purchase Decision Phase – Role of Social Group (Determinants Influencing Consumer Behaviour VII)

-        Social Groups

-          Reference Groups

-          Conformity and Independence

-          Leadership

-          Social Power

-          Negative Reference Groups

-        Family Influences on Consumer Behaviour

-          Consumer Behaviour by Family Type

-          Intergenerational Influence

-          Roles and Decision-Making in the Family

-          Husband-Wife Decision Making

-          Children and Pester Power

10.       New Product Purchase – Innovation Adoption

-         Foundation Theory by Rogers

-          Diffusion-Adoption of Innovations

-          Innovation and its Types

-         Adapters vs. Innovators

-         Two – and Multi-Step Flows of Communication

-          Opinion Leaders and Opinion Formers

-          Market Mavens

11.    Food Buyer Behaviour – Definition and Decision Process, Determinants of Food Consumer Behaviour

-         Economic Factors

-         Social Factors

-         Psychographic Factors

12.    Food Market Segmentation

-         Segmentation Procedures

-         Segmentation Criteria

-         Targeting

-         Methodology of Segmentation Research

-         Selection Criteria of Representatives to Segmentation

13.     Results of Segmentation Analysis in Poland in 1998-2006

-         Tendencies in Food Segments

-         Estimation and Perspectives in Food Market Segmentation

-         Descriptive Segmentation

-         Segmentation Based on Seeking Benefits

-         Psychographic Segmentation

14.    Consumer Behaviour Change in The Global Market

Literature:

Szwacka-Mokrzycka, J. (2009). “Consumer Behaviour and its Implications for Segmentation Strategy Shaping of Food Industry Companies in Poland”.

Evans M., Jamal J., Foxall G. (2006) “Consumer Behaviour”, Wiley&Son, Ltd.

Antonides G., van Raaij W. F., (1999) “Consumer Behaviour: A European Perspective”, Wiley.

Faculty of: Animal Sciences

Course: Natural aspects of tourism

ECTS: 3 ECTS

Level: BSc, MSc, PhD

Semester: both

Lectures: 10 hours lectures, 20 hours field trip

Lecturers: Krzysztof Klimaszewski

Description:

- Tourism – the most remarkable socio-economic phenomena of the twentieth century

- nature as a tourism base

- environmental impacts of tourism

- Responsible and Sustainable Tourism

- building a bridge between cultural and environmental aspects of tourism

- ecotourism, agrotourism

- biodiversity

- environment and nature protection role in tourism

- hunting, angling, horse riding, birdwatching and other activities

Literature:

- Honey, M. (1999). Ecotourism and Sustainable Development: Who Owns Paradise? Washington D.C.: Island Press.

- Wight, P. (1993). Sustainable Ecotourism: Balancing economics, Environmental and Social Goals within an Ethical Framework. Journal of TourismStudies. 4(2):54-66.

- McNeely, J. A., J. W. Thorsell and Ceballos-Lascurain. (1992). Guidelines: Development of

National Parks and Protected Areas for Tourism. Paris: World Tourism Organization, Madrid and United Nations Environment Program.

-  Tisdell C. 2003: Economic Aspects of Ecotourism: Wildlife-based Tourism and Its Contribution to Nature.

- Sri Lankan Journal of Agricultural Economics. Vol. 5, No. 1, 2003.

Additional information:

Faculty of Human Nutrition and Consumer Sciences

Course: Community Nutrition

ECTS: 5 ECTS

Level: BSc, MSc, PhD

Semester: Both winter and summer

Lectures: 30 hours

Lecturers: Sa’eed Halilu Bawa

Description:

This course will provide the student with a framework to approach, analyze, and work with community nutrition problems.  Needs of different populations and various resources within the community will be discussed.  The course will cover areas such as community needs assessment, nutrition education, trends in the world’s food consumption and the economics of food choice with emphasis on the countries of the European Union (what European eat, changes in dietary pattern of the European population); nutrition monitoring & surveillance (report on nutrition monitoring across Europe, a look at European children and their families); hunger in the world with emphasis to the countries of the European Union (myths about hunger, world food system: Serving all or serving some?; health disparities and income inequities:  What role nutrition? (economic status and health in childhood, contribution of nutrition to inequalities; cultural competency in nutrition program planning; community based programs: Working in coalitions (Working together for healthier communities: A framework for collaboration among community); community nutrition: What should the role of government be? NGOs and food and nutrition

Literature:

1. Mason, J. B., P. Musgrove, and J.-P. Habicht. 2003. “At Least One-Third of Poor Countries’ Disease Burden Is Due to Malnutrition.” Disease Control Priorities Project Working Paper 1, Fogarty International Center/National Institutes of Health, Washington, DC. http://www.fic.nih.gov/dcpp/wps/wp1.pdf.

2. Mason, J., J. Rivers, and C. Helwig, eds. 2005. “Recent Trends in Malnutrition in Developing Regions: Vitamin A Deficiency, Anemia, Iodine Deficiency, and Child Underweight.” Food and Nutrition Bulletin 26 (1) Special Issue: 1–110.

3. Fifth Report on the World Nutrition Situation. Geneva:ACC/SCN. http://www.unscn.org/layout/modules/resources/files/rwns5.pdf

4. Ezzati, M., A. Lopez, A. Rodgers, S. vander Hoorn, C. J. L.Murray, and the Comparative Risk Collaborating Group. 2002. “Selected Major Risk Factors and Global and Regional Burden of Disease.” Lancet 360:1347–60

5. Ezzati, M., S. Vander Hoorn, A. Rodgers, A. Lopez, C. D. Mathers, C. J. L. Murray, and the Comparative Risk Collaborating Group. 2003. “Estimates of Global and Regional Potential Health Gains from Reducing Multiple Major Risk Factors.” Lancet 362: 271–80.

6. Infant and young child feeding: Model Chapter for textbooks for medical students and allied health professionals. http://whqlibdoc.who.int/publications/2009/9789241597494_eng.pdf

7. Community Nutrition: A Handbook for Health and Development Workers by Burgess, Bijlsma and Ismael. ISBN: 9780230010635

Additional information:

Oral examination with attention paid to attendance